NME Music Magazine Double Page Spread

NME is renowned for its quality as a music magazine and this is a typical double page spread in which they have promoted Florence, a female artist in “Florence and the machine.” This particular double page is very effective in attracting the target audience. 

The image in this double page spread is used very effectively in attracting the target audience. This image is a low angle shot where the camera is looking up at the Singer Florence signifying her as an important figure. The fact that the camera shot is making her look big and important entices the target audience to want to find out what the article is about. Florence herself can be described as a sex object in this image because of what she is wearing and her pose adds to the effect. This particular technique entices the male readers yet also the female readers as they could feel envy towards her. Her pose and costume suggest power and dominance in a variety of ways. Her pose is very relaxed looking down at the camera which gives the impression Florence is looking down upon the world in a very dominant way in this particular image. Her costume also adds to this feel of sophistication and mystery as she is in all black which seems to be a cooler in which does not reveal everything about a character. There is an element of mystery within her. Her fiery red light hair gives of the impression that she has lots of energy within her. This impression comes from her fiery red hair which adds to the powerful feel of the image.  The way she is wearing all black clothing adds to the effect that she could be sophisticated and mysterious person which could entice the target audience to want to find out more. Florence is a pop/indie singer which is an interesting combination but looking at the image carefully does show iconography in an attractive manner. For example her red hair and short dress gives off the impression of a pop artist with the white background adding to the effect that would appeal to pop lovers of the target audience. The comparison is her black dress which is more of a mysterious color in which gives off the indie side to her music in an effective manner. The image is very well constructed to attract more of the target audience than just a specified group of fans from one music genre. The image reflects different interests of the target audience very effectively. It displays Florence perched on a red and white cloth which symbolizes the USA and the way in which she is perched upon the top of it could mean that she is in control of the USA with her new music. This shows that she is globalizing her music which means she has good music which would entice the target audience. She seems to have a sexual pose in which would appeal to the male target audience as a sex object who looks to be in control because of the low angle shot making her look bigger and important. The way in which the pose reveals her legs makes the image seem more sexualized and therefore sexually appealing to the male readers.

In the textual context of the double page you immediately recognize the sell line or main heading “Got the love” which is one of Florence’ most successful songs which is very effective in luring in the target audience as this song is one of her most recognized songs. The song is shown in the script font style adding to the articles effects making it seem personal and intimate. The words “got the love” also make the piece seem more stylish and interesting, this piece becomes more attractive to the target audience. In the background you can identify the letters “USA” behind the singer but in a faded style signifying that its not the most important bit of information on the page however the size of the letters and the way its in the display format with uppercase letters adds to the effect in which attracts the target audiences attention and makes them recognize more about the article in one simple word.

The large “USA” in the background of the mount also suggests that the USA’s indie fans are behind her and supporting her. The text overall adds to the interpretation of the singer and helps the reader understand more about how the magazine has portrayed her which in this case is as a sex object but with sophistication and style which is what really attracts the target audience both male and female. The bold sell lines off both, “USA” and “Got the love” give off a clear impression as well as the image. It suggests to the reader that Florence is in U.S and that it relates to her music as “Got the love” is one of her songs so therefore without even reading the article the mount suggests gives a clear impression of what’s going to be within the article.

In terms of the layout of the double page spread, you can clearly recognize the way in which the image dominates the majority of the page over the text. The article has used the image to entice the reader into wanting to read the article so the image has been made to attract both the male and female target audience which it has done in a very effective manner. This is because Florence is portrayed as a sex object which appeals to the male audience whereas she also appeals as stylish and as a celebrity or star because of her singing ability which will also attract the female audience hoping that some of Florence’ magic can rub off on them. The page itself seems easy to digest and look at as it is not over filled with text putting the target audience off yet it has nicely displayed an attractive image which a relevant amount of text is an attractive manner that will attract the target audience. To get the reader of a magazine to read the text in an article sometimes they need more than a headline or an interesting caption, which in this mount is provided as the image is the main attraction on the page and as it grabs the target audience’s attention of the target audience very well. It therefore greatly improves the chances that more people will read the article. Overall I believe that the page layout is very effective in capturing the target audiences’ attention and in portraying an attractive double page spread article in which is easy to digest.