Target Audience Profile
Age: 16-30
Professional status: Student/Graduate or young adults in work.
Marital status: Single
Personality: Active, energetic, exuberant and outgoing.
Hobbies and Interests: Clubbing, raving, studying, sports, socialising and fashion and most definitely music
How do they like to spend your leisure time: Shopping, listening for music, socialising with their mates and playing sport or keeping fit and active
Genre of music: Dance/House/drum n bass/techno/electro/funky house
How much does music play a part in your life: Mostly at the weekend whilst clubbing or generally just listening to music or downloading music regularly during the week
Other types of media text used/enjoyed: Internet for images and videos from nights out as well as enjoying films, gaming and other types of media text
Values and philosophies: Work hard, enjoy hard, enjoy your weekends and keep passionate about everything you do.
Uses of magazine: To stay updated on the latest music, events and up and coming albums across the world as well as to be to be entertained and to keep passion for dance music alive.
Other relationships: They are most likely to go out with close friends to clubs and colleagues and enjoy time with their families as well.
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